Blockchain Company Will Test Word-of-Mouth Marketing Channel For Gen Z
WOM Protocol, maker of a Blockchain-based marketing technology, is employing Gen Z shopping platform Yeay to test young consumers’ preference for viral, word-of-mouth marketing over watching ads. WOM Protocol, based in Berlin, enables content makers to earn tokens through peer-to-peer recommendations, while giving brands a way to include word-of-mouth reviews in their marketing. WOM was […]